Readership of The Zimbabwean has doubled, making it one of the most popular publications with discerning readers, according to the latest Zimbabwe All Media and Products Survey.
According to the data, 43 per cent of Zimbabweans read a weekly newspaper, with people in higher income groups representing the biggest market segment. Almost all of the most affluent read the weekly press.
“How do we reach our target market?” Isn’t that what every business wants to know? Whether you are selling bubble gum or funeral policies, making contact with potential customers is key to your success.
In 1997 marketing people got together with their advertising agencies and the South African Advertising Research Foundation to discuss truly independent market research that would answer that critical question – right across Africa.