Market Research Reports
Grow your sales using our latest Data Findings.
You can even access all our past collections to predict your future Market Needs…
Readily download an all time extensive collection of all your customer and prospective customer data.
Our Market Research Report is called the ZAMPS, an acronym for Zimbabwe All Media Products Survey.
ZAMPS Reports are designed to provide marketers with objective, accurate information on each medium to enable them to reach their target audience most effectively by:
Providing information that helps marketing people define and understand their target markets better and supplying information on media habits and the level of electronic, print and outdoor media consumption.
Delivering user profiles for fast-moving consumer goods.
This data helps marketers target their promotions to the audiences they want to reach, maximising the effectiveness of advertising spend because you reach more of your potential customers by selecting the media you know they consume.
Objectives
ZAMPS is designed to provide marketers with objective, accurate information on each medium to enable them to reach their target audience most effectively by:
- Providing information that helps marketing people define and understand their target markets better and supplying information on media habits and the level of electronic, print and outdoor media consumption.
- Delivering user profiles for fast-moving consumer goods.
This data helps marketers target their promotions to the audiences they want to reach, maximising the effectiveness of advertising spend because you reach more of your potential customers by selecting the media you know they consume.
What to Find Our Research Results
To download results of each survey click here. For more than 18 years, our Zimbabwe All Media and Products Survey (simply known as ZAMPS) provides a cross analysis of all Zimbabwe Market Research Data questions by age, gender, area, home language and Living Standard Measurements (LSMs).
What Can We Do For You Today?
Below is a comprehensive list of our various Market Research Services. Just as we do for all of our clients, please feel free to request any services specifically customised for the size and specific needs of your company.
- Consumer, category and market audits and understanding
- Market segmentation and profiling
- Idea generation and needs analysis
- Innovation and product development
- Pack, product, brand and communication evaluation
- Brand health measurement and tracking
- Marketing mix/touchpoint understanding